Instagram is a social media app that allows users to share photos and videos from their lives, add captions, edit filters, tweak settings, engage with others, explore and creep, and so, so much more. Instagram has been the fastest growing social media app in current times. According to Adespresso by Hootsuite, Instagram as of June 2018 has nearly 1 billion active users.
Through this graph you can see how much Instagram has grown since 2013.
Instagram to your regular person is a fun way to post pictures of yourself doing things you love, but to others its a business and building a brand. According to CNBC, Kylie Jenner earns 1 million dollars off sponsorship per post. On the 12th of December 2018 Kylie Jenner has 121 million followers on Instagram, these people are the target audience of the products she is advertising for.
Kylie will post very frequently about her day to day life using Instagram stories and posts. She also uses Instagram for ads that company’s pay her to post on her Instagram account. In this picture Kylie is ad advertising teamiblends and is earning a very healthy 1 million dollars doing so.
Kylie will also post very frequently with her family and keep the public interested in the Kardashians.
No mater what peoples oppions are on Kylie she really is the queen of Instagram, earning 1 million per post over 121 million followers growing day by day and having everyone trying to replicate her superstar image.
My next brand I am going to talk about is Boeing. Boeing’s Instagram account is an airplane lover’s dream. When you mention Airplanes Boeing is the first brand that comes into your head which shows how big of a brand it is.
The aerospace company has built a following of more than 984 thousand people by regularly publishing photos of its aircraft on the runway, in the air, and even approaching a beach in Saint Martin. One of the most important parts of building a social media community is being consistent with your message so that you can give people an idea of what they can expect to get from you on a regular basis. When people sign up to follow Boeing, they know they can count on the brand to post captivating photos of airplanes several times a week. While Boeing’s account is tailored to a wider audience than the private companies and government agencies it does business with, it never hurts to use social media to build a little buzz with the public at large.